Insights

Ce qui mérite d'être écrit.

Des notes sur Shopify, les opérations commerciales et le logiciel que nous construisons. Aucune newsletter dont on ne peut pas se désabonner, aucun PDF à formulaire.

Une liste courte, volontairement. Cinq nouveaux textes sont en cours d'écriture à partir de travaux livrés cette année ; les anciens qui répondent encore à une vraie question sont gardés, les autres ont été retirés.

Les textes eux-mêmes sont en anglais.

AI & systems

Of twelve systems we run in production, eight have no model in them at all. A cron job that reliably expires stale records is not less impressive than a chatbot — it is more useful. Where the model earns its place, and where it is decoration.

How to triage a dependency-alert pile without either ignoring it or losing a week: split dev from production by running the actual install command, grep for the vulnerable API rather than the package name, and check the minimum upgrade instead of the latest version.

Amplifying human creativity with AI

What AI actually changes about making things, and what it does not.Written in 2023, before most of this was fashionable.

Operations

Moving a live system without a rollback

En cours

We moved a client's order fulfilment onto new infrastructure and found the old host had already been deleted — no going back. What we changed in the caller first, and why a migration is almost never the URL flip it looks like.

A fact kept in three places will drift

En cours

We kept the same operational note in three repositories. Within a month they disagreed, and one confidently named a server that no longer existed. What we do now instead.

Efficiency versus effectiveness

Doing things right and doing the right things are different problems. Most operations work confuses them.

Shopify

Wholesale without Shopify Plus

En cours

Customer-specific pricing, order editing and automatic B2B invoicing on a standard Shopify plan. We built Bee2Bee after quoting Plus one time too many.

Choosing a point of sale

What to weigh when the shop floor and the website have to agree — and where Shopify POS fits.

Choosing a theme you will not fight later

Layout, responsiveness and how far a theme bends before it breaks — the decisions that are expensive to reverse.

Shopify Plus: what you get, and whether you need it

Plus earns its price at volume and with complex B2B rules. Below that it is an expensive way to buy features you already have — and for wholesale specifically, there is a cheaper answer.

Image optimisation, properly

Why it matters more than it sounds, what actually moves the numbers, and how to keep it from decaying.

Five reasons to migrate to Shopify

The honest case for moving, written for someone who already trades somewhere else and is weighing the disruption.

Dites-nous ce que vous construisez.

Un premier appel dure trente minutes et ne coûte rien. Apportez ce qui vous agace le plus — c'est en général le chemin le plus court.

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